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analyze competetive products​

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7 Tips for Conducting a Competitive Product Analysis

There are many dimensions to a competitive analysis - market and leadership evaluations, sales and marketing assessments, and, of course, in-depth reviews of competitors’ products. A competitive product analysis is an evaluation and comparison of your competitors’ products and how your own products stack up. A thorough competitive product analysis involves looking at many dimensions, including functionality, reliability, and use cases. Whether you’re starting from scratch or updating an existing analysis, this can be a large undertaking, so here are a few tips to focus your efforts and get maximum impact from your work.

  • Start with the Flagship Product
  • Start with the Flagship ProductBenchmark Your Own Products
  • Start with the Flagship ProductBenchmark Your Own ProductsGo Deep on the Website
  • Start with the Flagship ProductBenchmark Your Own ProductsGo Deep on the WebsiteWatch Videos
  • Start with the Flagship ProductBenchmark Your Own ProductsGo Deep on the WebsiteWatch VideosGet the Real Story from Customers
  • Start with the Flagship ProductBenchmark Your Own ProductsGo Deep on the WebsiteWatch VideosGet the Real Story from CustomersInclude Marketing, Not Just Product
  • Start with the Flagship ProductBenchmark Your Own ProductsGo Deep on the WebsiteWatch VideosGet the Real Story from CustomersInclude Marketing, Not Just ProductTrack Changes to Identify Product Direction