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ASSESSMENT: Fill in the blanks Instructions: Complete the following statements. Write the word/s that would complete the given statement.
1) ______is one important component in the marketing of products. 2) According to Kotler, Marketing is a social and managerial________whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. 3) _______are higher-level human needs as they appeal more to the emotions. Basic Education Department 4) ________and coordinated marketing aims to achieve its profit, objectives and goals. These goals and objectives hinge on the increase in sales volume and costumer's patronage. 5) Attract new costumer promising superior value and keep and grow current customers by________
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