Arguably, today's beauty standards say that women are expected to wear makeup in their daily lives, work out at the gym, stay skinny with curves in the right places, and be young. However, what makes today different from the past is that we can also show our uniqueness, as society has become more inclusive.
Facial symmetry has been shown to be considered attractive in women, and men have been found to prefer full lips, high forehead, broad face, small chin, small nose, short and narrow jaw, high cheekbones, clear and smooth skin, and wide-set eyes.