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Identify the advantages and disadvantages of using qualitative and quantitative methodologies

Sagot :

Answer:

What are the advantages of using qualitative research methods?

Qualitative Research can capture changing attitudes within a target group such as consumers of a product or service, or attitudes in the workplace.

Qualitative approaches to research are not bound by the limitations of quantitative methods. ...

Qualitative Research provides a much more flexible approach.

What Are the Disadvantages of Qualitative Research?

It is not a statistically representative form of data collection.

It relies upon the experience of the researcher.

It can lose data.

It may require multiple sessions.