Answer:
What are the advantages of using qualitative research methods?
Qualitative Research can capture changing attitudes within a target group such as consumers of a product or service, or attitudes in the workplace.
Qualitative approaches to research are not bound by the limitations of quantitative methods. ...
Qualitative Research provides a much more flexible approach.
What Are the Disadvantages of Qualitative Research?
It is not a statistically representative form of data collection.
It relies upon the experience of the researcher.
It can lose data.
It may require multiple sessions.
