Making Contact – Why Media is Important
For many community groups and organisations, gaining positive and consistent coverage in the media can have an incredible impact on the work they do.
It can have a multiplier effect on the good work that groups are doing. If people know what you have achieved and what you do, they are more likely to support your group. The more support you get, the more likely you are to have a bigger impact.
While it is important that groups don't become obsessed about getting media attention as a bigger priority than actually doing the work they do, it can make a difference
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