Sagot :

Answer:

Expectations and the servicescape are key factors in shaping how customers perceive and experience a service.

  • Expectations: Customer expectations set the standard for how satisfied they will be with a service. Meeting or surpassing these expectations leads to happy customers and loyalty.
  • Servicescape: The physical environment where a service is provided influences how customers feel and behave. A well-designed and welcoming servicescape can enhance the overall customer experience.

By managing expectations and creating a positive servicescape, service providers can improve customer satisfaction and loyalty.

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