Answer:
DIRECTIONS: FILL IN THE BLANKS. Fill in the blanks with significant terms to complete statements related to steps in product development process and ways on how to discover one’s unique selling proposition:
1. The first step in the product development process is to identify the __________.
2. Conducting __________ helps in understanding the target market's needs and preferences.
3. Brainstorming and ideation can lead to the creation of a __________.
4. A __________ is a concise statement that communicates the unique benefit of a product or service.
5. To discover one's unique selling proposition, it's important to consider the company's strengths, weaknesses, opportunities, and threats, also known as a __________.
6. Analyzing __________ can provide insights into what sets a product or service apart from the competition.
7. Crafting a compelling message requires focusing on the __________ of the product or service.
8. A successful unique selling proposition should establish an emotional connection with the customer and make them care about the product, this is also known as creating a(n) __________.
9. The unique selling proposition should be communicated through all marketing channels, including the __________ and __________.
10. Continuously evaluating and refining the unique selling proposition is essential for staying relevant and maintaining a competitive edge in the market. This process is known as __________.
