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You see colors in everything around you, every moment of the day—but do you ever stop to think about the impact of those colors on you? Whether it’s the calming effect of blue skies and fields of green or the saliva-inducing red and yellow of your local fast-food chain, each color has a meaning and taps into emotions. There’s a whole science (and art) in the meanings of colors. As an entrepreneur or designer, it’s essential to be aware of these color meanings to help you choose your colors wisely and tap into the magical power of color symbolism.
Here are a few things that can have an impact on the meaning of colors:
Cultural differences—Red represents good luck in China but in South Africa, it’s the color of mourning. Americans associate green with money as that’s the color of dollar bills but that isn’t the case globally. Black is the color of mourning in Western countries, while in some East Asian countries it’s white. In the US green is the color of envy, while in Germany it’s yellow. You’ll need to be sensitive to these differences depending on where you are operating.
Time—Colors may also change in significance over time: red used to be seen as an intense, masculine color while blue was a feminine color suited for girls.
Shades and tones—A color may have a general meaning, but lighter shades can vary dramatically compared to darker shades, while more natural, muted shades will differ from artificial neon colors. Make sure that you look at the specific associations of the different shades and tones. For example, if you’re using neon green, don’t assume that just because you’ve chosen a shade of green it’s going to be a good fit for an eco-friendly brand. Similarly, a bright magenta will have a different meaning from a muted pastel shade of rosé, even if they are both shades of pink.
Color combinations—If you’re using more than one color you need to be aware of how color combinations affect the overall meaning. They can enhance each other, make each other pop, blend or fight with each other. You’ll need to give some thought to their combined meanings and what effect you want to achieve with your combination. Color theory will help you understand the relationships between colors.
Now let’s explore what all those colors mean…
Red is for energy, passion, and danger
Orange is for creativity, youth, and enthusiasm
Yellow is for happiness, hope, and spontaneity
Green is for nature, growth, and harmony—but also wealth and stability
Blue is for calm, trust, and intelligence
Purple is for luxury, mystery, and spirituality
Pink is for femininity, playfulness, and romance
hope it help