Apriljovena0060idn
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Why is it necessary for the firm to analyze the market for segments and targets? What are the criteria for determining market segments?​

Sagot :

Kennyjonespasigon0idn

Why is it necessary for the firm to analyze the market for segments and targets?

Segmentation helps marketers to be more efficient in terms of time, money and other resources.

What are the criteria for determining market segments?

To start, the main needs of a sub-group must be homogenous. Second, the segment must share distinct characteristics. Finally, the segment produces a similar response to marketing techniques.

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