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Discuss two situations in your life that quantitative and qualitative data are considered important
The purpose of quantitative research is to generate knowledge and create understanding about the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals.
Qualitative research can be used in real life because it provides an in-depth understanding of people's lived experiences in particular settings. It is because qualitative research uses words and images to help us understand the situation that answers the questions why and how.
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