1.It provides an in-depth understanding of the ways people come to understand, act and manage their day-to-day situations in particular settings. ... Qualitative research uses words and images to help us understand more about “why” and “how” something is happening (and, sometimes “what” is happening).
2.The type of research design you choose is important because it provides a basis for future decisions related to your research plan, from the setting and participants to the analysis and representation of the findings.
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