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Directions: Develop your own concept for your product or service. In every stage of product
conceptualization, provide the necessary actions or steps on how you will do it.
7. Prepare a
Product Plan
1. Identify Customers
Need
2. Target
Specifications
6. Refine Product
Specification
3. Analyze a
Competitive Product
5. Select a Product
Concept
4. Generate Product
Concept