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Case Study 1 – Coca-Cola collaborates with App Annie. Coca-Cola is a beloved beverage brand enjoying worldwide recognition and profit. Other than its trademark soft drinks, the company also has several sister brands under its name. Over the years, Coca-Cola has developed into a tech-savvy, modern business, thanks to its innovation strategies. The latest app developed by Coca-Cola includes the Coca-Cola Freestyle for customers, Coke Notify Service Request for retailers. Read the case study titled "Coca-Cola relies on App Annie to amaze and delight its customers" for more details. The study describes the significant challenges faced by the brand and how it overcomes them with remarkable success. Towards the end, you also learn about the future prospects of the company. Ideal solution format: ✔️Explain the background of Coca-Cola, and why is it such a relevant brand. ✔️List down the various sister brands and companies under Coca-Cola. ✔️Discuss the innovation strategies that the brand adopts ✔️Explain the three significant apps launched by Coca-Cola ✔️Summarize the challenges faced by Coca-Cola ✔️Talk about App Annie Intelligence and its benefits. ✔️Discuss how App Annie contributes to better customer engagement.
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