Activity 1: 1. Write True if the statement is correct and false if wrong. 1. Consumers have common wants. 2. The entrepreneurial venture can serve all the requirements of the total market. 3. Market segmentation applies only to small entrepreneurial ventures. 4. The target market will be your potential consumers 5. In geographic segmentation, the total market may be divided based on the income of the population. 6. Demographic segmentation involves dividing the total market based on the gender of the customers. 7. When a wider geographical area has been selected as the target market, it will be beneficial if the products are localized. 8. It is a must for the entrepreneur to segment the market. 9. There will come a time when you must reduce the number of ideas because not all ideas are relevant for your company. 10. The proposed solutions should be screened based on viability, profitability and customers' requirements.​