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Sweet Cookies is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Assume the role of marketing manager of Sweet Cookies, Inc., and have your partner assume the role of a researcher hired by the firm. Discuss the issue and formulate the appropriate:
a. management decision problem
b. marketing research problem
c. research design​


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