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1. Get to know about the latest cellphones in the market. What is the role of the creative mind in
coming up with that product? Focus on the design of the product, what is the utilitarian-
purposive appeal of that product? Next, examine and discover the sensorial-emotional appeal of
the product. Do you like to sell it, touch it, hear it, hold it? What is emotionally captivating about
the product? Lastly, how beautiful is the product? Does it make you want to own it? If you were
able to buy the product, would it make you feel more important and accomplished?​