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Directions: Read each statement and identify the type of biases and propaganda, Write
your answer on the space provided before the number.
1. This uses unfamiliar or highly technical terms to impress, confuse, or deceive
consumers or audience.
A. Name Calling
B. Testimonial
C. Technical Jargon
D. Bandwagon
2. It scares or frightens consumers so that they will either patronize or avoid the
product or service.
A. Powerful Words
B. Appeal to Fear
C. Technical Jargon
D. Glittering Generalities
3. It uses either pleasant or hideous sounds to either lure or drive people away
from something.
A. Name Calling
B. Glittering Generalities
C. Powerful Words
D. Plain Folks
4. You are encouraged to use a product because it is what "folks at home" are
using. This uses ordinary people as endorsers to show that the product is being
used by usual persons.
A. Appeal to Fear
B. Bandwagon
C. Plain Folks
D. Powerful Words
5. You are attracted to use a product or join an activity because "everyone" is
doing it.
A. Name Calling
B. Bandwagon
C. Plain Folks
D. Glittering Generalities​