Three principles taken were maximum individual contribution, harmony of objectives, and unity of command. Direction is one of essential element of management function.
Maximum Individual Contribution
The contribution of individuals is one of the fundamental tenets of direction. Management should implement such directing policies that encourage workers to contribute to the fullest extent possible toward the accomplishment of organizational objectives.
Harmony of Objectives
The goals of an organization and those of an individual might occasionally clash. For instance, the company wants earnings to rise and to keep a large portion of it, but the employees may feel that since they have worked so hard to earn it, they should receive a large portion of it as a bonus.
Unity of Command
According to this rule, a subordinate should only be given instructions by one superior at a time. He won't be able to prioritize his task if he receives instructions from multiple supervisors at once. This will lead to conflict, confusion, and chaos inside the company.
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